The flagship MTV network in America has made a cultural phenomenon out of its popular `Jersey Shore' programme. The UK counterpart has since matched its success with the long-running `Geordie Shore', which features a group of young people from Newcastle-Upon-Tyne. The city serves as the stomping grounds for the gang of tanned, buff individuals who must live together in a shared house. Although the group are put to work during the day, in the evening they are able to let their hair down and party all night long.